Internet session initiation on personal cellular telecommunications devices, and customization protocol therefor

ABSTRACT

A customizable client application capable of running on all seven classes of Internet-enabled personal cellular telecommunications devices whose Internet browser launching capabilities range from being Class 0 non Internet-enabled to Class 6 automatic Internet browser launching. The client application facilitates minimum subscriber intervention for Internet session initiation from an Internet session option of an interactive display message.

FIELD OF THE INVENTION

The invention in the field of mobile cellular telecommunications ingeneral, and Internet session initiation on personal cellulartelecommunications devices in particular, and a customization protocoltherefor.

BACKGROUND OF THE INVENTION

In Applicant's WO 01/52558 A2 entitled “Method for Operating a CellularTelecommunications Network, and Method for Operating a Personal CellularTelecommunications Device” and WO 01/52572 A1 entitled “Method forOperating a Cellular Telecommunications Network”, the contents of whichare incorporated herein by reference, there is illustrated and describeda screen saver application for displaying display messages on personalcellular telecommunications devices in a screen saver like manner,namely, their display is temporarily interrupted during, say, a voicecall, an Internet session, and the like. The display messages arepreferably so-called “interactive display messages” in the sense that asubscriber can automatically activate a Point-To-Point (PTP)transmission response mechanism from a dedicated response meansintegrally provided in a display message. Interactive display messagesare preferably transmitted over a Point-To-MultiPoint (PTMP)transmission capability as opposed to over a PTP transmission capabilitydue to bandwidth constraints, server constraints, and the like. But itis envisaged that certain typically high value content, for example,financial highlights, traffic news, and the like, will be transmitted toselected subscribers over a PTP transmission capability.

With the advent of Internet-enabled personal cellular telecommunicationsdevices (hereinafter referred to as “Internet-enabled devices”), aninteractive display message typically includes inter alia an Internetsession option. However, the installed base of personal cellulartelecommunications devices include both non Internet-enabled devices andInternet-enabled devices having different Internet browser launchingcapabilities for setting up an Internet session. Moreover, many personalcellular telecommunications device cannot be directly interrogated by aclient application, for example, Applicant's screen saver application,for determining their Internet browser launching capability, therebyprecluding the provisioning of a universally supported clientapplication on the installed base of personal cellulartelecommunications devices. Furthermore, matters are still furthercomplicated since in some personal cellular telecommunications devicesclient applications run on a replaceable smart card residing in a MobileEquipment (ME). Thus, implementing a client application, for example,Applicant's screen saver application, on the installed base of personalcellular telecommunications devices requires solving severe problems,and all the more so when interactive display messages are transmittedover a PTMP transmission capability.

EP 0 685 972 entitled “Mobile Communication System and Method Therefor”and WO 99/41931 entitled “Server Request including Code for CustomizingService to Requesting Mobile Station” both illustrate and describeharmonization procedures for harmonizing service to a personal cellulartelecommunications device as provided by a mobile cellulartelecommunications network operator commensurate with the feature setsupported by the personal cellular telecommunications device. In EP 0685 972, a network initiates a handshake with a personal cellulartelecommunications device whereby the latter enables a feature of itsfeature set if supported by the network. In WO 99/41931, a personaltelecommunications device initiates a request for service includingidentification information, and the resulting service to the personalcellular telecommunications device is commensurate with its feature setas determined by its identification information.

SUMMARY OF THE INVENTION

For the purpose of the present invention, personal cellulartelecommunications device are classified in terms of their Internetbrowser launching capabilities into seven classes as follows:

Class 0 Internet-enabled devices which are in fact non-Internet enabled.

Class 1 Internet-enabled devices which require the time consuming andcumbersome input of the text (Uniform Resource Locator) URL of a Webpage into an Internet browser's address field before it can be launchedto the Web page.

Class 2 Internet-enabled devices which support Over The Air (OTA)Internet browser settings stored as Bookmarks whereby, on configurationof a new Bookmark, a subscriber can launch his Internet browser to theWeb page designated in the new Bookmark stored as either the Internetbrowser's default home page or a standard bookmark.

Class 3 Internet-enabled devices which support a so-called pushcapability whereby, on receipt of a data message with the text URL of aWeb page embedded therein, a subscriber can launch his Internet browserfrom the data message to the Web page.

Class 4 Internet-enabled devices which support a more aggressive pushcapability than a Class 3 Internet-enabled device insofar that anInternet browser is automatically launched to the Web page on receipt ofa data message with the text URL of a Web page embedded therein.

To date, Class 3 and 4 Internet-enabled devices are only WAP enabled,however, it is expected that similar push capabilities will beprovisioned in other technologies. In the case of a Class 3 WAP-enableddevice, the data message is known as a Service Indication (SI) Messagewhilst in the case of a Class 4 WAP-enabled device, the data message isknown as a Service Load (SL) message.

Class 5 Internet-enabled devices which support a so-called URLrecognition capability, for example, as implemented in Ericsson's R320phone whereby, on receipt of a SMS for display of the text URL of a Webpage, subscriber activation of the text URL launches his Internetbrowser to the Web page.

Class 6 Internet-enabled devices which support automatic Internetbrowser launching to a Web page by an application through a standardApplication Program Interface (API). In particular, support of a SAT(SIM Application Toolkit) pro-active Launch Browser command standardizedunder 3GPP's Technical Standard (TS) 31.111 entitled “3^(rd) GenerationPartnership Project; Technical Specification Group Terminals; USIMApplication Toolkit (USAT)” renders an exemplary Class 6′Internet-enabled device enabling Internet sessions. ME support of theSAT pro-active Launch Browser command is indicated in an informationfield of a so-called Terminal Profile downloaded from a host ME to asmart card under a Profile Download procedure also standardized in theabovementioned TS.

Generally speaking, the present invention is for a customizable clientapplication capable of running on all seven classes of Internet-enabledpersonal cellular telecommunications devices whose Internet browserlaunching capabilities range from being Class 0 non Internet-enabled toClass 6 automatic Internet browser launching. The client applicationfacilitates minimum subscriber intervention for Internet sessioninitiation from an Internet session option of an interactive displaymessage, and in the case of Class 0 non Internet-enabled devices, anInternet session option is preferably deleted from a menu of PTPtransmission response mechanism options of an interactive displaymessage. The interactive display messages preferably include the fulltext URL of a target Web page destination to facilitate efficientInternet browser launching. However, in the case of a particularly longURL, for example,http://www.amazon.com/exec/obidos/wishlist/ref=nwl_shopping/103-2947502-5237400for launching to amazon.com's wish list page, the target Web pagedestination is preferably a Web page at a proxy Website, for example,http://www.celltick.com/000134 where 000134 specifies the Web page. TheWeb page at the proxy Website can either duplicate the true target Webpage destination, in this case, amazon.com's wish list page, or it canautomatically re-route an Internet browser thereto.

The customization is preferably achieved by way of a customizationprotocol suitable for providing details regarding a wide range offeatures of the feature set of an Internet-enabled device other than itsInternet browser launching capability, for example, screen size, and thelike. The customization protocol is implementable since all MEs areprovided as a matter of course with a unique vendor allocatedidentification numbers, for example; a GSM/DCS/PCS personal cellulartelecommunications device's 15 digit International Mobile EquipmentIdentification (IMEI) number. An ME's identification number can beemployed for interrogating an Equipment Technical Specification Register(ETSR) typically sorted by ME configuration types in terms of hardwareand software release as applicable to a population of at least two MEs,and typically numbering several tens of thousands of MEs, and upwards.Moreover, the ME configuration types are preferably not vendor specificbut rather cut across the model lines of two or more ME vendors wherebytwo or more ME models of different ME vendors may have the same MEconfiguration type.

Thus, the customization protocol can be employed for supplementing anexisting Terminal Profile, for example, as standardized under theaforementioned standard, and also for obtaining information regarding ahost ME which is already included in a Terminal Profile but which isknown to be inaccurate. Since newer MEs typically download a morecomprehensive Terminal Profile than older MEs, the same clientapplication may need to request more information about the feature setof an earlier ME than a newer ME. Typically, a client application onlyrequests information regarding its host ME once regardless of its hostME's powering down and up.

Looking to the future, it is envisaged that each ME will be provided byits vendor with an industry recognized ME Configuration Type Number forspecifying its configuration type, thereby precluding the need for anintermediate step before interrogation of the ETSR. Similarly, it isenvisaged that in time each personal cellular telecommunications devicewill be provisioned with an information field indicating its class ofInternet browser launching capability.

The personal cellular telecommunications devices can include a widerange of mobile handheld devices including inter alia simple phones,Smartphones, Communicators, Wireless Information Devices (WIDs), and thelike, and dual technology devices, for example, including a GSMtransceiver and a Bluetooth transceiver. The client applications can bedeveloped under different industry wide and proprietary developmentenvironments, and can run on different Operating Systems (0/Ss)including inter cilia Microsoft CE, Symbian EPOC, Palm O/S, and thelike. Also, the present invention applies to all mobile Internet basedtechnologies including inter alia HTML, Compact HTML, WAP, and others.

BRIEF DESCRIPTION OF THE DRAWINGS

In order to understand the present invention and to see how it can becarried out in practice, preferred embodiments will now be described, byway of non-limiting examples only, with reference to the accompanyingdrawings, in which similar parts are likewise numbered, and in which:

FIG. 1 shows a schematic representation of a GSM mobile cellulartelecommunications network for supporting a customizable clientapplication for WAP session initiation from interactive display messagesdisplayed on WAP-enabled devices;

FIG. 2 shows a portion of an ME Configuration Type Conversion Register(MECTCR) for identifying the ME configuration type of a WAP-enableddevice on the basis of a portion of its IMEI number;

FIG. 3 shows a record of an Equipment Technical Specification Register(ETSR) specifying technical information in respect of a particular MEconfiguration type;

FIG. 4 shows a record of an Equipment Identification Register (EIR)listing IMEI numbers against their corresponding IMSI numbers;

FIG. 5 shows a record of an interactive display message for display on aWAP-enabled device;

FIG. 6 is a flow diagram of a customization protocol for thecustomization of a customizable client application;

FIG. 7 is a flow diagram of WAP session initiation on each of sevenclasses of WAP-enabled devices; and

FIGS. 8A-8J are pictorial representations of display screens displayedon different classes of WAP-enabled devices.

DETAILED DESCRIPTION OF THE DRAWINGS

FIG. 1 shows a GSM cellular telecommunications network 1 for enablingWAP session initiation from a WAP-enabled device 2 in general, and fromWAP session option dedicated response means of interactive displaymessages displayed thereon in particular. The WAP-enabled device 2 has aMS-ISDN mobile telephone associated therewith, and includes a hostMobile Equipment (ME) 3, and a resident Subscriber Identity Module (SIM)card 4 capable of running SIM Toolkit applications (constituting clientapplications). The host ME 3 has its own unique vendor allocated 15digit International Mobile Equipment Identification (IMEI) number 6, forexample, 490548400308362, including four fields as follows: a six digitType Approval Code (TAC), a two digit Final Assembly Code (FAC), a sixdigit Phone Serial Number, and a single digit Additional Number. The SIMcard 4 has a cellular operator allocated 15 digit International MobileSubscriber Identity (IMSI) number 7, for example, 425010100437187. TheWAP-enabled device 2 has a WAP browser with a default WAP home pageand/or one or more Bookmark WAP pages (a default WAP home page or aBookmark WAP page both constituting a predefined Web page destination).The WAP-enabled device 2 may also have a cache memory for storing thefirst received content for each of one or more URLs, namely, its homepage, and the like. The cache memory is responsive to one or morecommands which may be embedded in such content, for example, not tocache content, to immediately delete content, and the like.

For the purpose of customization of a Customizable client application,the network 1 includes two registers as follows: First, a MEConfiguration Type Conversion Register (MECTCR) 8 for determining the MEconfiguration type of a particular host ME from its FAC and Phone SerialNumber (see FIG. 2). And second, an Equipment Technical SpecificationRegister (ETSR) 9 sorted by ME Configuration Type Number and covering awide range of past and currently available ME configuration types (seeFIG. 3). The ETSR 9 includes technical information in various formsinclude inter alia YES/NO information fields in respect of certainfeatures, for example, a host ME's WAP browser launching capability;numerical values in respect of other features, for example, screen size;text; and the like. For illustrative purposes, FIG. 4 shows that the MEconfiguration type 10 is a Class 4 type WAP-enabled device (Feature 1),and has a 30×40 screen size (Feature 16). Optionally, the customizationprotocol may employ an existing Equipment Identification Register (EIR)11 listing all the MEs in the installed base of personal cellulartelecommunications devices by their IMEI numbers, and theircorresponding SIM cards by their IMSI numbers for monitoring purposes,for example, for barring service to stolen equipment (see FIG. 4).

For the purpose of enabling WAP browser launching from an interactivedisplay message with a WAP session option dedicated response means, thenetwork 1 includes an application server 12 including a database forstoring records of interactive display messages (see FIG. 5), a ShortMessage Service Center (SMSC) 13, a WAP gateway 14 to the Internet cloudincluding an Active Server Page (ASP) site 15 for effecting a WAPwalkaround for use by Class 1 WAP-enabled devices 2, and a WAP pushgateway 16 for use by Class 3 and Class 4 WAP-enabled devices 2. Thenetwork 1 includes a dynamic database 17 for listing subscribers whohave activated WAP session option dedicated response means, and the textURLs of the target Web page destinations of their WAP browsers. The WAPgateway 14 includes a dynamic buffer 18 similar to the dynamic database17 but for listing all subscribers engaging in active WAP sessions, andthe text URLs of the actual Web page destinations of their WAP browsers.Each subscriber engaged in a WAP session is typically listed by hisMS-ISDN but alternatively other identification numbers associated withhis WAP-enabled device 2 may be used.

FIG. 5 shows that each record of an interactive display field containsthe following fields: First, a Message Identification field denoted MSGID for uniquely identifying an interactive display message. Second, aMessage Type field denoted MSG TYPE for specifying a Point-To-MultiPoint(PTMP) type message or a Point-To-Point (PTP) type message. In the casethat an interactive display message is of the PTP type, its record alsoincludes a field containing details of the subscribers to which theinteractive display message is to be transmitted (not shown). Third, aCONTENT field containing the content to be displayed on a WAP-enableddevice. And lastly, a RESPONSE OPTIONS field listing the PTPtransmission response mechanisms options of the interactive displaymessage including the text URL of a target WAP page destination, andoptionally, a voice call, an SMS, and the like.

The operation of the GSM mobile cellular telecommunications network isnow described in respect of each class of the seven classes ofWAP-enabled devices for an interactive display message (see FIG. 8A)offering a WAP session option to read the full story about Spielberg'snew film (see FIG. 8B) at a WAP page http://www.newspielbergfilm.com. Inaccordance with its prevailing Profile Download procedure, for example,ETSI GSM 11.14 entitled “Digital cellular telecommunications system;Specification of the SIM Application Toolkit for the Subscriber IdentityModule-Module Equipment (SIM-ME) interface”, the abovementioned 3GPP TS31.111, and the like, the Terminal Profile is downloaded from the hostME 3 to the SIM card 4. In the case that the WAP-enabled device 2 is aClass 6 WAP-enabled device, the SIM card 4 would be accordinglydownloaded that the ME 3 supports the pro-active Launch Browser commandstandardized under the abovementioned 3GPP TS 31.111. In the case thatthe WAP-enabled device 2 is not a Class 6 WAP-enabled device, then acustomization protocol is then initiated to determine its WAP browserlaunching capability, if any.

To determine a host ME's WAP browser launching capability and also sayits screen size, a client application running on the SIM card 4 directlydownloads its host ME's IMEI number 490548400308362 therefrom, andproceeds to strip off its TAC prefix and its Additional Number suffix toleave the ME configuration type distinguishing information 40030836which is sufficient to uniquely identify its host ME's configurationtype. The client application uploads a query to the ETSR 9, the queryincluding the number 40030836, and an additional field specifyingFeatures (1) and (16). The ETSR 9 forwards the number 40030836 to theMECTCR 8 which returns to the ETSR 9 that the host ME belongs to MEconfiguration type 10. The ETSR 9 determines that the host ME is a Class4 type WAP-enabled device, and has a 30×40 screen size and returns thevalues 4 and 30×40 to the client application for its customization.Alternatively, the IMEI number 490548400308362 corresponding to the IMSInumber 425010100437187 can be obtained from the EIR 11.

Class 0 Non-WAP-Enabled Device:

On receipt of the interactive display message at a Class 0 WAP-enableddevice, the WAP full story option is deleted from the menu of PTPtransmission response mechanism options to leave the first and the lastoptions only (see FIG. 8C). Alternatively, if the WAP full story optionis not deleted, then in the event that a subscriber activates the WAPfull story option, a NO WAP SERVICE AVAILABLE message is displayed (seeFIG. 8D).

Class 1 WAP-Enabled Device:

In the event that a subscriber activates the WAP fall story option ofthe interactive display message on a Class 1 WAP-enabled device, ittransmits a SMS to the application server 12 which updates the dynamicdatabase 17 in respect of the subscriber, and the text URL of the WAPfull story. At the same time, the subscriber is prompted to manuallylaunch his WAP browser to the ASP site 15 preferably stored as aBookmark, for example, labeled Orange Redirect (see FIG. 8E).Alternatively, the ASP site's URL can be stored as the WAP browser'sdefault WAP home page but more importantly it has no cache memoryassociated therewith such that his WAP browser is truly launched to theASP site 15 on each launching rather than merely retrieving content fromthe cache memory. In the meantime, the application server 12 readies theASP site 15 to load content to the subscriber's WAP browser including ahypertext link to the WAP full story and suitable commands to ensurethat the content is not permanently stored in his device's cache memory.The subscriber navigates to the main menu (see FIG. 8F) before launchinghis WAP browser to the ASP site 15. On loading the content from the ASPsite 15, his WAP browser automatically invokes the hypertext link forits redirection to the WAP full story, thereby rendering a so-called WAPwalkaround whilst, in the meantime, his WAP enabled device 2 informs thesubscriber that the WAP full story is being loaded (see FIG. 8G). In thecase that the subscriber launches his WAP browser to the ASP site 15after a predetermined timeout T since his activation of the WAP fullystory option, his WAP browser is typically redirected to a default WAPpage selected by his cellular operator or service provider, for example,his cellular operator's home page, a news portal, and the like.

Alternatively, a WAP walkaround can be achieved without the use of anASP site 15 by directly interfacing between the application server 12and the WAP gateway 14 for replacement of the text URL of the predefinedWAP page destination of the subscriber's WAP browser with that of theWAP full story at the WAP gateway itself 14 for diverting his WAPbrowser from its predefined WAP page destination to the WAP full story.As in the former WAP walkaround, in the case that the subscriberlaunches his WAP browser after the predetermined timeout, it is launchedto its default WAP home page destination as if the subscriber had neveractivated the WAP full story option from the interactive displaymessage.

Class 2 WAP-Enabled Device:

In the event that a subscriber activates the WAP full story option ofthe interactive display message on a Class 2 WAP-enabled device, ittransmits an OTA Bookmark setting message to itself with the target WAPpage destination embedded therein for inclusion as a Bookmark in the WAPbrowser. Upon acceptance of the Bookmark setting message (see FIG. 8H)and upon activating the Bookmark, its WAP browser is launched to the WAPfull story. Alternatively, the Class 2 WAP-enabled device can send a SMSto the application server 12 for invoking the OTA Bookmark settingmessage.

Class 3 WAP-Enabled Device:

In the event that a subscriber activates the WAP full story option ofthe interactive display message on a Class 3 WAP-enabled device, ittransmits a Service Indication (SI) data message to itself with thetarget WAP page destination embedded therein. Upon receipt of the SImessage, it is displayed (see FIG. 8I) and upon activating the retrievaloption, its WAP browser is launched to the WAP full story.Alternatively, the Class 3 WAP-enabled device can send a SMS to theapplication server 12 for invoking the SI message from the WAP pushgateway 16.

Class 4 WAP-Enabled Device:

In the event that a subscriber activates the WAP full story option ofthe interactive display message on a Class 4 WAP-enabled device, ittransmits a Service Load (SL) data message to itself with the target WAPpage destination embedded therein whereupon on its receipt, its WAPbrowser is automatically launched to the WAP full story. Alternatively,the Class 4 WAP-enabled device can send a SMS to the application server12 for invoking the SL message from the WAP push gateway 16.

Class 5 WAP-Enabled Device:

In the event that a subscriber activates the WAP full story option ofthe interactive display message on a Class 5 WAP-enabled device, ittransmits a SMS to itself for display of the text URL of the target WAPpage destination. Upon receipt of the SMS, the text URL is displayedtypically with an instruction to the subscriber (see FIG. 8J) and uponsubscriber activation of the text URL, his WAP browser is launched tothe WAP full story.

Class 6 WAP-Enabled Device:

In the event that a subscriber activates the WAP full story option ofthe interactive display message on a Class 6 WAP-enabled device, its WAPbrowser is automatically launched to the WAP full story.

While the invention has been described with respect to a limited numberof embodiments, it will be appreciated that many variations,modifications, and other applications of the invention can be madewithin the scope of the appended claims. For example, as will now beapparent from the above, albeit that Class 1, 2, 3, 4 and 5Internet-enabled devices differ in terms of their Internet browserlaunching capability, they are similar from the client side insofartheir Internet browser launching requires the transmission of anoutgoing data message. This being the case, rather than the provisioningof a customizable client application capable of running on all sevenclasses of Internet enabled devices, three versions of the clientapplication can be provided as follows: a version for Class 0Internet-enabled devices, a version for Class 1, 2, 3, 4, and 5Internet-enabled devices, and a version for Class 6 Internet-enableddevices. The outgoing data message could then include an informationfield uniquely identifying a subscriber's Internet-enabled device suchthat on receipt of a data message therefrom, the network could determinewhich its class and invoke the walkaround as applicable to Class 1Internet-enabled devices, or a suitable data message as applicable toClass 2, 3, 4, and 5 Internet-enabled devices.

1-45. (canceled)
 46. A method for displaying a target Web pagedestination having an URL on an Internet-enabled personal cellulartelecommunications device having an Internet browser with a predefinedWeb page destination, the Internet-enabled personal cellulartelecommunications device being classifiable by its Internet browserlaunching capability as having a particular class of a multitude ofclasses of Internet-enabled devices ranging from Class 0 Internetenabled-devices, said Class 0 Internet-enabled devices being effectivelynot Internet-enabled devices to Class 6 Internet-enabled devices, saidClass 6 Internet-enabled devices supporting automatic Internet browsinglaunching, the method comprising the steps of: (a) providing theInternet-enabled personal cellular telecommunications device with acustomizable interactive client application customized with respect toits Internet browser launching capability; (b) displaying an interactivedisplay message having an Internet session option dedicated responsemeans uniquely identifying the target Web page destination withoutdisplaying its text URL on all classes of Internet-enabled devicesexcept Class 0 devices; and (c) on subscriber activation of the Internetsession option dedicated response means of a particular interactivedisplay message on all other classes of Internet-enabled devices exceptClass 6 Internet-enabled devices, transmitting an outgoing data messageuniquely identifying his Internet-enabled personal cellulartelecommunications device, and the target Web page destinationassociated with the particular interactive display message.
 47. Themethod according to claim 46 wherein in the case of Class 1Internet-enabled devices, said Class 1 devices requiring manual input ofa URL for launching its Internet browser to a Web page destination,further comprising step (d) of displaying an instruction on asubscriber's Class 1 Internet-enabled personal cellulartelecommunications device to manually launch his Internet browserwhereupon his Internet browser, upon launching, is selectively divertedfrom its predefined Web page destination to the target Web pagedestination associated with the particular interactive display message.48. The method according to claim 46 wherein in the case of Class 2Internet-enabled devices, said Class 2 Internet-enabled devicessupporting Over The Air (OTA) Internet browser settings, furthercomprising step (d) of receiving an Over The Air (OTA) Bookmark settingmessage at a subscriber's Class 2 Internet-enabled personal cellulartelecommunications device whereupon on his activation of the Bookmark,his Internet browser is automatically launched to the target Web pagedestination associated with the particular interactive display message.49. The method according to claim 46 wherein in the case of Class 3Internet-enabled devices, said Class 3 Internet-enabled devicessupporting Service Indication (SI) Message type push capability, furthercomprising step (d) of receiving a push message for display on asubscriber's Class 3 Internet-enabled personal cellulartelecommunications device whereupon on his activation of the pushmessage, his Internet browser is automatically launched to the targetWeb page destination associated with the particular interactive displaymessage.
 50. The method according to claim 46 wherein in the case ofClass 4 Internet-enabled devices, said Class 4 Internet-enabled devicessupporting Service Load (SL) Message type push capability, furthercomprising step (d) of receiving a push message at a subscriber's Class4 Internet-enabled personal cellular telecommunications device forautomatically launching its Internet browser to the target Web pagedestination associated with the particular interactive display message.51. The method according to claim 46 wherein in the case of Class 5Internet-enabled devices, said Class 5 Internet-enabled devicessupporting URL recognition capability, further comprising step (d) ofreceiving a data message for display on a subscriber's Class 5Internet-enabled personal cellular telecommunications device, the datamessage including the text URL of the target Web page destinationassociated with the particular interactive display message whereupon onhis activation of the Internet session option dedicated response means,his Internet browser is automatically launched to the target Web pagedestination associated with the particular interactive display message.52. The method according to claim 48 wherein the outgoing data messageof step (c) terminates at the subscriber's Internet-enabled personalcellular telecommunications device.
 53. The method according to claim 46wherein the Internet-enabled personal cellular telecommunications deviceincludes a Mobile Equipment (ME) having a unique vendor allocated MEidentification number and step (a) includes uploading a query regardingthe Internet-enabled personal cellular telecommunications device'sInternet browser launching capability to an Equipment TechnicalSpecification Register of technical information determining theInternet-enabled personal cellular telecommunications device's Internetbrowser launching capability and receiving technical informationdetermining the Internet-enabled personal cellular telecommunicationsdevice's Internet browser launching capability to customize thecustomizable client application.
 54. The method according to claim 53wherein the query includes a vendor allocated ME Configuration TypeNumber specifying the Internet-enabled personal cellulartelecommunications device's ME configuration type as applicable to apopulation of at least two MEs whereby two or more ME models ofdifferent vendors may share the same ME configuration type.
 55. Themethod according to claim 53 wherein the query requests theInternet-enabled personal cellular telecommunications device's Internetbrowser launching capability regarding its host ME regardless of itshost ME's powering down and up.
 56. The method according to claim 53wherein the query requests the Internet-enabled personal cellulartelecommunications device's Internet browser launching capabilityregarding its host ME once regardless of its host ME's powering down andup.
 57. The method according to claim 53 wherein the query alsodetermines the Internet-enabled personal cellular telecommunicationsdevice's screen size for controlling the display of display messagesthereon.
 58. The method according to claim 46 wherein the customizableclient application is automatically customized independent of a userinitiated service request.
 59. A client application for executing themethod according to claim
 46. 60. A smart card programmed to execute themethod according to claim
 46. 61. A personal cellular telecommunicationsdevice programmed to execute the method according to claim
 46. 62. Amethod for displaying a target Web page destination having an URL on aClass 1 Internet-enabled personal cellular telecommunications devicehaving an Internet browser with a predefined Web page destination, andrequiring manual input of a URL for launching to a Web page destination,the method comprising the steps of: (a) transmitting interactive displaymessages each having an Internet session option dedicated response meansuniquely identifying a target Web page destination for display on atleast one Class 1 Internet-enabled personal cellular telecommunicationsdevice without displaying its text URL; (b) receiving an incoming datamessage from a subscriber's Class 1 Internet-enabled personal cellulartelecommunications device pursuant to his activation of the Internetsession option dedicated response means of a particular interactivedisplay message, the incoming data message uniquely identifying hisClass 1 Internet-enabled personal cellular telecommunications device andthe target Web page destination associated with the particularinteractive display message; and (c) conditional on the subscribermanually launching his Internet browser within a predetermined timeoutafter his activation of the Internet session option dedicated responsemeans of the particular interactive display message, his Internetbrowser being selectively diverted from its predefined Web pagedestination to the target Web page destination associated with theparticular interactive display message.
 63. The method according toclaim 62 wherein an Internet session option dedicated response meansuniquely identifies a target Web page destination at a proxy Website.64. A mobile cellular telecommunications network for executing themethod in accordance with claim
 62. 65. A method for displaying a targetWeb page destination having an URL on an Internet-enabled personalcellular telecommunications device, said Internet-enabled personalcellular telecommunications device being a Class 2 Internet-enableddevice, said Class 2 Internet-enabled device having an Internet browserwith a predefined Web page destination, and supporting either Over TheAir (OTA) Internet browser settings, or a Class 3 Internet-enableddevice, said Class 3 Internet-enabled device having push capability ofeither the Service Indication (SI) Message type or a Class 4Internet-enabled device, said Class 4 Internet-enabled device having aService Load (SL) Message type, or a Class 5 Internet-enabled device,said Class 5 Internet-enabled device having URL recognition capability,the method comprising the steps of: (a) transmitting interactive displaymessages each having an Internet session option dedicated response meansuniquely identifying a target Web page destination for display on atleast one of the aforementioned classes of Internet-enabled deviceswithout displaying its text URL; (b) receiving an incoming data messagefrom a subscriber's personal cellular telecommunicationsInternet-enabled device of the aforementioned classes pursuant to hisactivation of the Internet session option dedicated response means of aparticular interactive display message, the incoming data messageuniquely identifying his Internet-enabled personal cellulartelecommunications device and the target Web page destination associatedwith the particular interactive display message; and (c) transmitting anoutgoing data message to the subscriber's Internet-enabled personalcellular telecommunications device uniquely identifying the target Webpage destination associated with the particular interactive displaymessage.
 66. The method according to claim 65 wherein the outgoingmessage is of the Over The Air (OTA) Bookmark setting message type forreceipt at a Class 2 Internet-enabled device whereupon on a subscriber'sactivation of the Bookmark, his Internet browser is automaticallylaunched to the target Web page destination associated with theparticular interactive display message.
 67. The method according toclaim 65 wherein the outgoing data message is of the push message typefor display on a Class 3 Internet-enabled device whereupon on asubscriber's activation of the push message, his Internet browser isautomatically launched to the target Web page destination associatedwith the particular interactive display message.
 68. The methodaccording to claim 65 wherein the outgoing data message is of the pushmessage type for automatically launching a Class 4 Internet browser tothe target Web page destination associated with the particularinteractive display message.
 69. The method according to claim 65wherein the outgoing data message is of the recognizable text URL typefor display on a Class 5 Internet-enabled device, the data messageincluding the text URL of the target Web page destination associatedwith the particular interactive display message whereupon on asubscriber's activation of the text URL, his Internet browser isautomatically launched to the target Web page destination associatedwith the particular interactive display message.
 70. The methodaccording to claim 65 wherein an Internet session option dedicatedresponse means uniquely identifies a target Web page destination at aproxy Website.
 71. A mobile cellular telecommunications network forexecuting the method in accordance with claim 65.